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(Walters, 1999)PIHd(IHd(  aINDUSTRY CHARACTERISTICS  Ever more demanding end-consumers Smaller order quantities Shorter lead-times Unpredictable demand Demand for accurate order information " Z  dADDED VALUE REQUIREMENTS  Focus on customer requirements Strong internal marketing/operations link Flexible operations Focused R&D Investment to combat industry competition Capture selective market opportunities. " n  bVALUE CREATION  F  A value strategy involves identifying, producing and delivering the combination of price and non-price related benefits the customer is seeking (Walters, 1999)  Our premise is that buyers will buy from the firm that they perceive to offer the highest delivered value . 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' zB ;0 <1 ?"  zB <0 <1 ?"  zB =0 <1 ?"% % zB >0 <1 ?"jjB ?0 Bo ?"B @0 Bo ?"]zB A0 <1 ?"< ]< zB B0 <1 ?"0 ]0 zB C0 <1 ?"]B D0 Bo ?"]B E0 Bo ?"]]B F0 Bo ?"B G0 Bo ?"] H0 N  ?"I |Source: Waters, 2000( " "   I0 3 xB*CDExF8c^^/FS`jvppti{eZGG/2T~CathZC-e .]93H RVccpRs[=FN:a'r R(@FMRWY^l-6D;NU3dGk`y81/=}&26**AD@                               "` ,$D 0H 0 0޽h ? 3ff~VN___PPT10..hP>_{+*RD' f = @B D' = @BA?%,( < +O%,( < +D' =%(D' =%(DE' =4@BBB B%(D' =-6B'blinds(horizontal)*<3<*0D' =1:Bhidden*o3>+B#style.visibility<*0%(D' =%(D' =%(DG' =4@BBB B%(D' =1:Bvisible*o3>+B#style.visibility<*I0%(D' =-6B'blinds(horizontal)*<3<*I0+"  0 f"^" "$,!(  ,x , c $@  /   >!  @` $, #""WW9@ `  S , ZH d~d~ ?^ `F>6___PPT9 s-$( " B  @@__S , Z kd~d~ ? ^F>6___PPT9 s-$( " B  @@__S , Zfkd~d~ ? F>6___PPT9 s-$( " B  @@__ , Zokd~d~ ? VNF___PPT9(  Novelty/ Added value4( " bB  @@__ , Zkd~d~ ?  VNF___PPT9(  Short season Products:4 " bB  @@___  , ZRSd~d~ ?^Y ` F>6___PPT9  Added value& ( "  b  @@__  , ZtISd~d~ ? Y ^ f^V___PPT980  Focus on costD( " bBb  @@__`  , Z|MSd~d~ ? Y F>6___PPT9  Cost focus( (" d b  @@___  , ZASd~d~ ?Y F>6___PPT9  Added value& ( "  b  @@__  , Z d~d~ ? Y  VNF___PPT9(  Seasonal Products:4 " bB  @@__ , ZL d~d~ ?^`Y  t Cost focus  b  @@__ , Z`Sd~d~ ? ^Y  t Cost focus  b  @@__ , ZfSd~d~ ?  Y  t Cost focus  b  @@__^ , ZiSd~d~ ? Y F>6___PPT9 ~ Cost focus& ( "  b  @@__ , ZdrSd~d~ ? Y VNF___PPT9(  Basic Products:4 " bB  @@__ , ZP|Sd~d~ ?^@`VNF___PPT9(  Decline>( " fF  @@__ , ZSd~d~ ? @^VNF___PPT9(  Maturity> ( " fF  @@__ , ZȏSd~d~ ? @ VNF___PPT9(  Growth>( " fF  @@__ , ZSd~d~ ?@ VNF___PPT9(   Introduction> ( "  fF  @@__L , ZhSd~d~ ? @F>6___PPT9 l&( " C  @@__`B , 01 ? @`@`B , 01 ? ``B , 01 ? @ `B , 01 ?`@``B , 01 ? ``B , 01 ?@`B , 01 ? @ `B , 01 ? @ `B  , 01 ?^@^`B !, 01 ? Y `Y `B ", 01 ?  ` H , 0޽h ? 3ff~80___PPT10.cP`  0 qi@4(  4x 4 c $X!  H   j 4 0'  ) d wRJB___PPT9$ . COST: to be the cheapest in the marketplace 4-- / 8@ 0@8`X 4 0L   d   9 SERVICE LEVEL: to be committed, responsive and reliable :: : 8@ 0@8`XK 4 0,  r k Strategic effectiveness - doing the right things Operational effectiveness - doing the right things rightP2P:  l l 4 C DAdj13fb06dj13fb06.pngR / I  4 0,#  d R  / NOVELTY: to be the only one in the marketplace,0/www 0 8@ 0@8`XH 4 0޽h ? 3ff~80___PPT10.p1p(  0 P8(  8x 8 c $Ps{ M }  {  ~ 8 s *Xx{ ; & {  r 8 S k 3 , {  B 8 ND?"0@NNN?N ~ ~ B 8 ND?"0@NNN?N ~  H 8 0޽h ? 3ff~80___PPT10.DIX  0 X(  r  S 9M }   r  S   `   F ym    oT e  # y#   c BACYDEF1? @XX @eNB  S 1? T  O,  #  m    c BYCADEF1?X @X @ O, NB  B S 1? F     BGCDEtF||?FOo^.wO?'n'6'GO_O'GWO'og@g(W/;<@"` ?     `܄ 1? ' ^Demand0 hh88jT  -  # Y TB B c $8c? 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The system is driven by downstream requirements (Christopher, 1998)FBBqBB  H  0޽h ? 3ff~80___PPT10.ñ0  0 H0(  Hx H c $\      x H c $l  `   H H 0޽h ? 3ff~80___PPT10.[1  0 P(  PX P C 0Atug-of-war~ trx P c $/E - ]  E  $ P Z4E ?"6@ NNN?N~ "  \Wholesaler/Agent0    P Zpu ?"6@ NNN?NW~ \ X Manufacturer 0    P Z ?"6@ NNN?N ~   TRetailer 0    P Z@ ?"6@ NNN?N ~   TCustomer 0   $ P Z ?"6@ NNN?N"  \Wholesaler/Agent0     P Z( ?"6@ NNN?NW\ X Manufacturer 0     P Z ?"6@ NNN?N   TRetailer 0     P Zt ?"6@ NNN?N   TCustomer 0   "  P # lGHTI@?"0@NNN?N~  {   P N?"0@NNN?N\ P N?"0@NNN?N"   P N?"0@NNN?N  " P # lGH I?"0@NNN?N" P # lGHVHI?"0@NNN?N " P # lGHI?"0@NNN?N {  P N?"0@NNN?N\ P N?"0@NNN?N"   P N?"0@NNN?N   P N?"0@NNN?Nnn P T?"0@NNN?Nyy P H  ?"6@ NNN?N`  _= flow of products0 2   P H  ?"6@ NNN?Ne d= flow of communication0 2   P H{  ?"6@ NNN?N} PPUSH0 2   P H{  ?"6@ NNN?N PPULL0 2  H P 0޽h ?PP PPP PPPPPPP PPPP PP P PP PPP P PP P PP P P 3ff~80___PPT10.^s*0  0 T0(  Tx T c $EE M }  E  x T c $ JE ; ` E  H T 0޽h ? 3ff~80___PPT10.@+g   0   X (  Xx X c $TR    R  ' F 9  X   X BR z"`@ P Expectations   N 9  X 9  X H4H z"`c   Q Marketing     X HX?H z"`c  R Operations     X H8bE z"`   PCustomer      X HkE z"` )  ZStrategic Decision  R  X NGHI?"Oc R  XB NG HI ?" O t  X 6?") c  t  X 6?"    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COST OF PRODUCTIONPROCESS CHOICE CHASE DEMANDTHE BASIC PRINCIPLES OF JITPUSH AND PULL STRATEGIESTHE MARKETING MIX%MANAGEMENT AND MARKETING OF TEXTILES  Fonts UsedDesign Template Slide TitlesH 8@ _PID_HLINKSAchttp://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatherette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN _0mctssjf2mctssjf2 _#V0mctssjf2mctssjf2  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ\]^_`abcdefghijklmnopqrstuvwxyz{|}~G      !"#$%&'()*+,-./01FHIJKLMNOPQRSTUVWXYZ[\]^_`cdeRoot EntrydO)>XDZbPicturesCurrent User8SummaryInformation(UPowerPoint Document([DocumentSummaryInformation8 htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatherette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN/ 00DArialUnicode MSTT<ܖx: 0ܖ"DTimes New RomanTT<ܖx: 0ܖ DWingdingsRomanTT<ܖx: 0ܖ0DArial Unicode MST<ܖx: 0ܖ"@0.  @n?" dd@  @@``_@,whoosh.wav.WAV 10103RIFFWAVEfmt ++data~~~~~~~~~~~~~~~~~~~~~~~~~~~|||~~~~~zvtvxz|~zvrnlrv||vtrpptz~|xvtv|~~zxvvvz|~xrlhntzzvrrpprrx~|j[QU_|bICCYn[ICY~zlnh]_r|]SUSSjz|x__l~v_]drnUb|nfd_]d]5=rrnj]jz~lMldrx[[_f|YQfWK_xh[zx[CIjzxxdSQz|_fI9WӹM;QnvK;OUx~xj]]YS~ɵlM?plM;CGpٵ[)Kh|% %;xtKQS]ɖbGr|lSnvz~nfS[nëx;Az=+AYݻ|=/1r_ ?|潄W5/Czãf)/pvbMQr|O=OtjdhjlG?G_ɊK3לdQCMppW;1SŷAMz/#?bx͖SAM[hvhYp~~zrvt[]ptWOUtxxd]v~vvxzd_xzh_nrSQltbdp~_lrQ_l][tf]W]~hWfp|fWhnhbU[hzlSCWbYbnxpdhjvjM9Ot]GQ[dpp~hhhdpx~xh]Yntnrp]dlvjQMb|vdjpzxzztljr||_[r~~jb_j|z|xpp~~v]Wh||zx|x|zzndhpxr]Yfntzjl|z||~vppnrzphrxz|~|xtrjjtv~~vz|z||xrrv~xrprtz|||vzxvx|xtx~~~~~~~zxxxx|zxz~~~rrz~|xz~~|vtx|zxz|~~~||zx|||~~zz|zz~~~~|~~||~~||zz|~||z~~~~zxzz|~~~~|~~~|~||~~~~~~~~~~~~~|||~~~~~~~~~~~~~||~~||~||~~~~|||~~~~||||~~~~~~||||~~~~~~~~~~~|~~~~|zz~~~~~~~||||~~||~~~~~|||~~~~~|||~|~|~~~~|z|~~~~~~~|||~~~~~~~~||~~~~~~~~ &e O< t  +*,#< =)>*?@G8XYZ[]^`ab%cJdeghijklmnOb$ eQ\` T b$ᩞg/_qKf R${g[`g +qR$T&Z༛ms`4ڀ 0e0e     A@ A5% 8c8c     ?1 d0u0@Ty2 NP'p<'pA)BCD|E||s " 0e@        @ABC DEEFGHIJK5%LMNOPQRSTUWYZ[ \]^_ `abN E5%  N E5%  N F   5%    !"?N@ABC DEFFGHIJK5%LMNOPQRSTUWYZ[ \]^_ `abPp333)))@8IJFG ʚ; f8ʚ; g42d2d$x: 0ppp@ <4!d!d  0T<4dddd  0T<4BdBd  0T0___PPT10 ppL___PPT9.&? %O =KTHE FASHION BUSINESS*  r The strategic role of the textile and fashion operation :: : LLEARNING OUTCOME  & to understand the strategic role of the textile and fashion operation & to identify the added value requirements for the industry s different product segments & to understand the contribution of effective operations strategies in servicing the fashion market  `A CUSTOMER DRIVEN OPERATION  >  The process starts with the customer (customer needs and use situations) and ends with the customer (the customer s level of satisfaction). (Walters, 1999)PIHd(IHd(  aINDUSTRY CHARACTERISTICS  Ever more demanding end-consumers Smaller order quantities Shorter lead-times Unpredictable demand Demand for accurate order information " Z  dADDED VALUE REQUIREMENTS  Focus on customer requirements Strong internal marketing/operations link Flexible operations Focused R&D Investment to combat industry competition Capture selective market opportunities. " n  bVALUE CREATION  F  A value strategy involves identifying, producing and delivering the combination of price and non-price related benefits the customer is seeking (Walters, 1999)  Our premise is that buyers will buy from the firm that they perceive to offer the highest delivered value . (Kotler, 1997) PZ(XZ(oZZ o&    hTHE FASHION MERCHANDISE RANGE   Basic Products generally sold throughout the year Seasonal Products shelf life of 12-25 weeks Short-Season Products shelf life of 6-10 weeks or less (Lowson, 2003)#"#!&   k THE PRODUCT LIFECYCLE THEORY   iPRODUCTION REQUIREMENTS  l!'COST OF PURCHASE VS. COST OF PRODUCTION (  m"PROCESS CHOICE  6Project Jobbing, Unit or One Off Batch Line Continuous776  %VOLUME VARIETY VARIABILITY VISIBILITY&& & f CHASE DEMAND   JUST IN TIME    o#THE BASIC PRINCIPLES OF JIT  8Eliminate waste Involve everyone Continuous Improvement 99@ 9 r$PUSH AND PULL STRATEGIES   s%THE MARKETING MIX  >Product Place Price Promotion People Process Physical Evidence ? t&$MANAGEMENT AND MARKETING OF TEXTILES%%$ %  /cjnpqrGV#Vъt1