ࡱ> n eQ\` TPNG  IHDR:PLTEBR{:Zs)c{ckZsֽ޵R{s1ckZ{B{c!Rŭޭ֥!Ŕ)1{:kBZJֵRJŽ{{{ @bKGDH cmPPJCmp0712Hs IDATx^\ wRVZѯ "o' >c;ڙ=kufs^G\iuD,~ ~XOajn8H~XOh<ǣtԮ ]i]v=񟷙tNWgLǵ ^v-H\1,K !kxB{sSNKd=^pАipиrZ= 0qZO]%`>@bc|x#DCvZ5+޹T 2& }2?P9̷ á;*xxb䚀.a S_|;7y;ܭ<dV|3rGv_oh׊C,`GPקߜ" 9wFU_;{'=Pح{&['3FQAfr}]tCm2 }[ź~2NSo my|?]}f,WQ5ܞO\9}o̧mw:0=O9+q;].-%tzwj|wdUeDjcȔc(Gw6Sݽɲ 9]BM 9iPg S$Ml5'T|j~Z*}[ Agy ֞./Fc y15olUA~ٝ5N$R0>vf@a:n;kW!\;kxa -slW[)hwD߃#۵Nr ~QF@_~~IYl|@wy]"w1}2ral-V,jguRJBD2?qPv:<@. lm*V  Fn9cϞ}<ɫ 7)A>a"5)#^ ,S|jFj>g"K ;(GEƲ@uC:A!Erm=2o#2Y9{iѾo ֙ipѯzN72 4k )I"V\ eeSaH'0Y-e )sy37,",gp9ӜV!3*~A<׌Dd7j=?cjj+FJ uB6\C EruVF L*mktٝQƅ֋bYE 9= %RkLu>M-!"4%L;P ˘Z1@U>y_@5Բ"J 0O O3ZViTXyAK6?KC5Kf(Pxr\؋߭c07^q_|8Z>KQ=ZAoZv.#5X6ihC_뎢@ؙ ц 1r I!]sEꜲÒj7aU"P0_Վ6sRZvTf}͆8ުjjjdi&̒;uf&䟾:> 4rNͳ:$l=Q8oqψ:)7TsJj /8 !@u ɞMiR|QJ\p| fQ)>gOQ#{@.xu|>Bl$B-$L099Q0.0c\s$Y,JM D+"yq͸:j xVI0 {֟NF0 ͭ.+c Fe]pYz\aCJԺqw苣*7X7XYsA٨e.Xq A~|25h$&cmTg:GxmC^G4H]CUs* t!4} O$ED4=';]3IYFU )rA=~l'riΣy dI B+. y\TqSx%f Ƚ~-mOQjMA*\9֯OB ނؾ˳T),Zcl-ܒQKY֞(Dd|5IdddIwo^1Mg2Vi3!6 7bA*:mOɾJ]@̽mT59\|?JIt:µ+s8i*h(1e%AslkuRA@:JDn~޸TjcIDTT<$(۔I!_@vRhXc׊Zc*=O9t%DwU$EfIQSa|VcYeXG=,M!&%#eax\\]< ;F ^ y ,2Rws19>U=lm&D2Jw:DT؛|$)0ed<H-kn ǯC/V<2s.@QX z{`;v*n8Z*rs*XmqbOKOeZX""8M`7OmU_ihk z&E sskX_[☋6+v55GY 2$}EuM-4:}?9 7É[AsF%9**jE0@lp6nG/+ g+<$s m`:aq7,еf+$l*ZXtRH&7< 4U v0Bܟ|?j{@@|%YT̔Ym7̽FŒ7<ac<޳[STѤM-"GݥzޕuEm}-%P&mC5#kv"K7L:hsztc_ %S\p=~Oìҧ(Z $̉ʬLJ!~&޸f2CGѶ$hnxjhI˧Ϲ~ڨӑ~'2,8*e'&77+zp`roM4Xɵ71`emd}>aI-%lM*9LRdZo)ҭ+ePs3oe9<ۓƀQ8VEIBsN[>)*jCAFO0lRI#kb>|)Jwu!@,.,.H'V dMDy<y8j@4+??C mB`6e&d&EuPmR65w ߏ2?OQpHfLn*8=y ˡxi"%E I -zDy wvSr[w,>`q5Uљ6TMv7{;ry<n-Eu%zCP#18.jNSSf[j XRI<7-6㛆 $әzO+]T2vnA qB{N}SAZ(hiBcPĕFsogSftGP@@B9} AQ -Q"/VrĒ:q $ JiTtrMetKCg3_1(U(W<ܞ=p`a1|Te *m{|0d<%' m Kn7s&Z7UVӢf0`!-OE"0`ċ30( <  http://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatherette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatherette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN/ 00DArialUnicode MSTT\Q ܖx: 0ܖ"DTimes New RomanTT\Q ܖx: 0ܖ DWingdingsRomanTT\Q ܖx: 0ܖ0DArial Unicode MST\Q ܖx: 0ܖ"@0.  @n?" dd@  @@``_@,whoosh.wav.WAV 10103RIFFWAVEfmt ++data~~~~~~~~~~~~~~~~~~~~~~~~~~~|||~~~~~zvtvxz|~zvrnlrv||vtrpptz~|xvtv|~~zxvvvz|~xrlhntzzvrrpprrx~|j[QU_|bICCYn[ICY~zlnh]_r|]SUSSjz|x__l~v_]drnUb|nfd_]d]5=rrnj]jz~lMldrx[[_f|YQfWK_xh[zx[CIjzxxdSQz|_fI9WӹM;QnvK;OUx~xj]]YS~ɵlM?plM;CGpٵ[)Kh|% %;xtKQS]ɖbGr|lSnvz~nfS[nëx;Az=+AYݻ|=/1r_ ?|潄W5/Czãf)/pvbMQr|O=OtjdhjlG?G_ɊK3לdQCMppW;1SŷAMz/#?bx͖SAM[hvhYp~~zrvt[]ptWOUtxxd]v~vvxzd_xzh_nrSQltbdp~_lrQ_l][tf]W]~hWfp|fWhnhbU[hzlSCWbYbnxpdhjvjM9Ot]GQ[dpp~hhhdpx~xh]Yntnrp]dlvjQMb|vdjpzxzztljr||_[r~~jb_j|z|xpp~~v]Wh||zx|x|zzndhpxr]Yfntzjl|z||~vppnrzphrxz|~|xtrjjtv~~vz|z||xrrv~xrprtz|||vzxvx|xtx~~~~~~~zxxxx|zxz~~~rrz~|xz~~|vtx|zxz|~~~||zx|||~~zz|zz~~~~|~~||~~||zz|~||z~~~~zxzz|~~~~|~~~|~||~~~~~~~~~~~~~|||~~~~~~~~~~~~~||~~||~||~~~~|||~~~~||||~~~~~~||||~~~~~~~~~~~|~~~~|zz~~~~~~~||||~~||~~~~~|||~~~~~|||~|~|~~~~|z|~~~~~~~|||~~~~~~~~||~~~~~~~~ JB`i O< t  +*,#< =)>*?CDFG'I^_ijk m suwJ|}~?b$ eQ\` T $R${g[`g +  0e0e     A@ A5% 8c8c     ?1 d0u0@Ty2 NP'p<'pA)BCD|E||s " 0e@        @ABC DEEFGHIJK5%LMNOPQRSTUWYZ[ \]^_ `abN E5%  N E5%  N F   5%    !"?N@ABC DEFFGHIJK5%LMNOPQRSTUWYZ[ \]^_ `abPp333)))@8IJ+ʚ;t3ʚ; g42d2d~Q x: 0bppp@ <4!d!d  0T8Q <4dddd  0T8Q <4BdBd  0T8Q 80___PPT10 pp? %O =KNETWORK SEGMENTATION*  L A focused approach to value creation '' ' MLEARNING OBJECTIVES  & to understand the value of segmentation in a focused operations strategy & to understand the value of targeted product offers~~ ~ NCUSTOMER SEGMENTATION  The perception of value is distinct to the particular customer The value of the customer to the firm Transaction customers vs. Relationship customers Trade-off between effectiveness and efficiency6e1/e1/  wTARGETED PRODUCT OFFER  ?Product Price Price Promotion People Process Physical Evidence  @ tNETWORK SEGMENTATION   }$THE PRODUCT LIFECYCLE THEORY   { PRODUCT SEGMENTATION  Commodities Basic products Long lifecycle Focus on waste reduction Fashion products Seasonal or short-season products Short-life cycle Focus on production flexibility and responsiveness f 8f 8f    'ELIMINATE WASTE  Eliminate overproduction Minimise waiting time Right product to right place Efficient processing Standardised process Operations focus Inventory control Zero defects neZ&Z ZN@@@&@@@@  ( RESPONSIVE OPERATIONS STRATEGIES ! Rapid replenishment Just-in-Time Organisational agility Postponement Mixed Supply Base Pareto curve approach Base and surge demandT$, $ ,  +CHANNELS TO MARKET (B2B)   *CHANNELS TO MARKET (B2C)   sRETAIL FORMATS  |Specialist independents Value retailers Department stores Boutiques Catalogue retailers Factory outlets e-tailers Franchise&i     ~"THE FOCUSED OPERATION   uNETWORK VS. NETWORK   _HOW TO GO AHEAD AND STAY AHEAD  Focus on core capabilities Targeted production strategies Discriminate between customers and sales channels Understand relationship between supply and demand Align people around the vision Closer working relations between functions Closer working relations with supply chain partners<:d~:d~  P    Q    SKET CHANNELS (B2B)   /8o  I  0` Ot{h______` M <ff33̙3` +ffO=ff̙H7` fff3f̙` Tff33ff` 0Ky{kOz` )R{f` GiIfff̙fR` ̙|̙3f` 3ff~>?" dd@'?lFd@  nK'o`P( n?" dd@   @@``PT     o (`0p>> ld(((  ZB  c $D"`   6,R  "M } R  X Click to edit Master title style!!  (  0Q  "; ` R  RClick to edit Master text styles Second level Third level Fourth level Fifth level!    S    0P Q  "` ` Q  Z*     0xQ  "`  Q  T*      0HQ  "` ` Q  T*    T     "`h2   s *"`h2   s *"h2   s *"@h2   s *"0`h2   s *"0h2  s *"0@h2  s *"`0h2  s *"`h2  s *"h2  s *"@h2  s *"`n2  0" h2  s *"``h2  s *"`h2  s *"@`n2  0"``h2  s *"`h2  s *"n2  0"@n2  0"`h2  s *" h2  s *"`@n2  0"@n2   0"@@h2 ! s *"`@n2 " 0"``n2 # 0"`h2 $ s *"`@h2 % s *"``h2 & s *" h2 ' s *"` v ( s @A manchester",H  0޽h ? 3ff~___PPT10i. s+D=' Q = @B + Networkv  0 ))(  ZB  c $D"   64 O  "&wf R  X Click to edit Master title style!!    0O  "wQ  O  [#Click to edit Master subtitle style$$    0O  "` ` O  Z*     0O  "`  O  T*      0LO  "` ` O  T*    T `]   "]p h2   s *"`]h2   s *"]h2   s *"]Eh2   s *"`h2   s *"h2  s *"Eh2  s *"yh2  s *"`B h2  s *"B h2  s *"EB h2  s *"yB n2  0",B h2  s *"`u  h2  s *"u  h2  s *"u E n2  0"yu  h2  s *"`(  h2  s *"(  n2  0"( E n2  0"y(  h2  s *",(  h2  s *"` Z n2  0" Z n2   0" EZ h2 ! s *"y Z n2 " 0"`  n2 # 0"  h2 $ s *" E h2 % s *"y  h2 & s *"A  h2 ' s *"yA  `B ( s *D"v ) s @A manchester",H  0޽h ? 3ff~___PPT10i. s+D=' Q = @B + 0 P4(  4 4 0xE  P   E  T*   4 0PE     E  V*  d 4 c $ ?  E  4 0E   @ E  RClick to edit Master text styles Second level Third level Fourth level Fifth level!    S  4 6ԝE  `P  E  T*   4 6E  `  E  V*  H 4 0޽h ? ̙3380___PPT10.{pɥh H(  H H 00sz  P   z  R*    H 0Pz     z  T*    H 6zz  _P  z  R*    H 6z  _  z  T*   H H 0޽h ? 3380___PPT10.jh 0 4,(  r  S 2O &Wf O  r  S 3O w( O    c HA"1027-heatherette6  X 0H  0޽h ? 3ff~80___PPT10. .$  0 0$(  r  S O M }  R  r  S O U `v O  H  0޽h ? 3ff~80___PPT10.@$  0 @$(  r  S 0O M }  O  r  S $O  ` O  H  0޽h ? 3ff~80___PPT10. dn$  0 X$(  Xr X S `Q M }  Q  r X S ,O ; ` O  H X 0޽h ? 3ff~80___PPT10.ӱpj  0 f^L (  Lr L S Lu M }  u  ( L Z$Ξ ?"6@ NNN?N/{  `PRODUCT SEGMENTATION0  ) L Z@R ?"6@ NNN?N{ + aCUSTOMER SEGMENTATION0   L ZHH f?"6@`NNN?NR {  W ADDED VALUE 0    L N?"0@NNN?N+R !  L ZO ?"6@ NNN?NF @   Y SALES CHANNEL0  '  L ZTOf ?"6@ NNN?NQ @   _OPERATIONS STRATEGY0  "  L  `G)H$)I~?"0@NNN?N @    L ZlE f?"6@`NNN?N @ Z TCUSTOMER 0    L N?"0@NNN?N   L  fGlHIl?"0@NNN?N Q  L T?"0@NNN?N L  fZGTHIT?"0@NNN?N F " L # lG$H=I ?"0@NNN?N_{@  H L 0޽h ?LLLL L L L LLL LL LLL L LLL LL 3ff~80___PPT10.ɱЄL  0 DDpIIaD(  x  c $Y       3 xB*CDExF8c^^/FS`jvppti{eZGG/2T~CathZC-e .]93H RVccpRs[=FN:a'r R(@FMRWY^l-6D;NU3dGk`y81/=}&26**AD@                               "`< ] # #":. ra E`]  B^  ?"j Cost Control, New Products"   @@``  Bh  ?"0 j Cost Reduction, Productivity"   @@``   Br  ?"< j0  Scheduling, Capacity"   @@``  B} ?"j<  Flexibility, Reliability"   @@``    B} ?"j Focus on Operations"   @@``   B} ?"% j uFalling"   @@``   B؜} ?"0 % j tStable"   @@``   B} ?"< % 0 j tRising"   @@``   B} ?"% < j qFew"   @@``   BP} ?"% j Number of Competitors"   @@``  B} ?" %  sFalls"   @@``  B} ?"0  %  sPeaks"   @@``  BD} ?"<  0 %  tRising"   @@``  BZ} ?" < %  qLow"   @@``  B(} ?" %  vProfit"   @@``  B} ?"   vVariable  "   @@``  B} ?"0    sLower"   @@``  Bw ?"<  0   uFalling"   @@``  B8w ?" <   rHigh"   @@``  B w ?"   z Unit Costs  "    @@``  Bw ?"'   sFalls"   @@``  Bw ?"0 '   sPeaks"   @@``  BZw ?"< ' 0   tRising"   @@``  Bčw ?"' <   qLow"   @@``  B$w ?"'   } Total Revenue"    @@``  Bw ?"$ '  qLow"   @@``  B w ?"0 $ '  sLower"   @@``   BԱw ?"< $ 0 '  y Fairly High  "    @@`` ! B|w ?"$ < '  rHigh"   @@`` " BtDw ?"$ '  } Selling Price"    @@`` # BDNw ?"!$  y Adjustments  "    @@`` $ Bmw ?"0 !$  }Mass Production"   @@`` % Bw ?"< !0 $  z Larger Scale  "    @@`` & B<-w ?"!< $  y Small Scale  "    @@`` ' B0 / ?"!$  wProcess"   @@`` ( B / ?"! y Adjustments  "    @@`` ) B/ ?"0 ! vStandard  "   @@`` * B / ?"< 0 ! y Some Change  "    @@`` + B / ?"< ! vChanging  "   @@`` , B4/ ?"! ~Product Design"   @@`` - B3/ ?" uFalling"   @@`` . B N/ ?"0  tSteady"   @@`` / B(X/ ?"< 0  tRising"   @@`` 0 BDb/ ?"<  qLow"   @@`` 1 Bl/ ?" vDemand"   @@`` 2 Bu/ ?"] wDecline"   @@`` 3 B/ ?"0 ] xMaturity  "   @@`` 4 B/ ?"< ]0  vGrowth"   @@`` 5 B/ ?"]<  | Introduction  "    @@`` 6 B/ ?"] Stages Features( "   @@``zB 7 <1 ?"zB 8 <1 ?"!!zB 9 <1 ?"$ $ zB : <1 ?"' ' zB ; <1 ?"  zB < <1 ?"  zB = <1 ?"% % zB > <1 ?"jjB ? Bo ?"B @ Bo ?"]zB A <1 ?"< ]< zB B <1 ?"0 ]0 zB C <1 ?"]B D Bo ?"]B E Bo ?"]]B F Bo ?"B G Bo ?"] H N ?"I |Source: Waters, 2000( " "   I 3 xB*CDExF8c^^/FS`jvppti{eZGG/2T~CathZC-e .]93H RVccpRs[=FN:a'r R(@FMRWY^l-6D;NU3dGk`y81/=}&26**AD@                               "` ,$D 0H  0޽h ? 3ff~VN___PPT10..hP>_{+*RD' Q = @B D' = @BA?%,( < +O%,( < +D' =%(D' =%(DE' =4@BBB B%(D' =-6B'blinds(horizontal)*<3<*D' =1:Bhidden*o3>+B#style.visibility<*%(D' =%(D' =%(DG' =4@BBB B%(D' =1:Bvisible*o3>+B#style.visibility<*I%(D' =-6B'blinds(horizontal)*<3<*I+$  0 0p$(  pr p S Q M }  R  r p S MH ; ` H  H p 0޽h ? 3ff~80___PPT10.ֱ@+#0   0 0(  x  c $PR M }  R  x  c $̑A ; ` R  H  0޽h ? 3ff~80___PPT10.}0  0 0(  x  c $\z Z   R  x  c $tz  ` z  H  0޽h ? 3ff~80___PPT10.7n!  0 (  x  c $ez M }  z    ZDkz ?"6@`NNN?N_ TPRODUCER 0     Zz ?"6@`NNN?N_ TPRODUCER 0     Z8z ?"6@`NNN?N _ TPRODUCER 0     Z|z ?"6@`NNN?NPR _ TPRODUCER 0     Zz ?"6@`NNN?N  RAGENTS0  %  ZlvO ?"6@`NNN?Nb   ]B2B DISTRI- BUTOR0     Z0q@ ?"6@`NNN?N   RAGENTS0  %   Zh ?"6@`NNN?Nb PR  ]B2B DISTRI- BUTOR0  '   Z ?"6@`NNN?N  _BUSSINESS CONSUMERS0  '   ZDh ?"6@`NNN?N  _BUSSINESS CONSUMERS0  '   Zh ?"6@`NNN?N   _BUSSINESS CONSUMERS0  '  ZĚ ?"6@`NNN?N PR  _BUSSINESS CONSUMERS0    N?"0@NNN?N_   N?"0@NNN?N_  N?"0@NNN?N    N?"0@NNN?N_    N?"0@NNN?N     N?"0@NNN?N QQ   N?"0@NNN?N_QQb   N?"0@NNN?N b    Hȿ  ?"6@ NNN?NM*m SE"0 2     HD  ?"6@ NNN?NJj SF"0 2     H8ҋ  ?"6@ NNN?NJ~ j SG"0 2     H\  ?"6@ NNN?NJj SH"0 2  H  0޽h ?        3ff~80___PPT10. 2n_  0 (  x  c $|H M }  H    ZhH ?"6@`NNN?N} TPRODUCER 0     ZH ?"6@`NNN?N} TPRODUCER 0     Z4*H ?"6@`NNN?N } TPRODUCER 0     Z H ?"6@`NNN?NPR } TPRODUCER 0     Z\H ?"6@`NNN?N RAGENTS0  !  Z̻H ?"6@`NNN?N F  Y WHOLE- SALERS0  !   ZH ?"6@`NNN?N  F  Y WHOLE- SALERS0     ZE ?"6@`NNN?N   U RETAILERS 0      ZsA ?"6@`NNN?N    U RETAILERS 0      Z0vA ?"6@`NNN?N PR  U RETAILERS 0      ZplA ?"6@`NNN?Nv< U CONSUMERS 0     ZA ?"6@`NNN?Nv< U CONSUMERS 0     Z A ?"6@`NNN?Nv < U CONSUMERS 0     ZKA ?"6@`NNN?NvPR < U CONSUMERS 0     N?"0@NNN?N}v  N?"0@NNN?N}  N?"0@NNN?NF    N?"0@NNN?N v  N?"0@NNN?N}    N?"0@NNN?NF     N?"0@NNN?N   v  N?"0@NNN?N QQv  N?"0@NNN?N}QQ   N?"0@NNN?N    HfA  ?"6@ NNN?N}* SA"0 2     Hqf  ?"6@ NNN?Nz SB"0 2     Hdf  ?"6@ NNN?Nz~  SC"0 2     H ff  ?"6@ NNN?Nz SD"0 2  H  0޽h ?@            3ff~80___PPT10. 2n$  0 H$(  Hr H S Zu M }  u  r H S 8u ; ` u  H H 0޽h ? 3ff~80___PPT10.ɱ    0 c [ Px (  xr x S lMu M }  u   x <T "` TCustomer Needs   x <\ " ^  S Value Drivers   x <4 "`s  \Customer Use Situation   x Bӌ "`#  _  WVALUE PREPOSITION   x <# m o_  TValue Creation    x B(e"`$ GY`  [CUSTOMER SATISFACTION    x <Կ"`s   bCost of Purchase/ Production  X  x 0VA m A X  x 0VA oGB X  x 0V@ A X x 0V_ n s X x 0V^ s X x 0V"  x <e"`m o VProduction Needs  X x 0Vn n # H x 0޽h ?xx xx x xxx x xxxxxxxxxxxx 3ff~80___PPT10.ױ]T  0 P(  Pr P S <+u M }  O    P Z\ ?"6@`NNN?N  X FIBER SECTOR 0   " P ZЫp ?"6@`NNN?N V ZTEXTILE SECTOR0  # P ZD ?"6@`NNN?N  [FINDINGS SECTOR0  ! P Z/ ?"6@`NNN?N~  Y RETAIL SECTOR0  #  P Zp/ ?"6@`NNN?NV  [CLOTHING SECTOR0  #  P ZX/?"6@`NNN?N H  [ Natural Fibre0  $  P Zx?"6@`NNN?NH \Man-made Fibre0  %  P Zt&?"6@`NNN?N DNH ]Yarn Production0    P Z/?"6@`NNN?N 4  UWeaving0   P Z9?"6@`NNN?N 4  VKnitting 0   & P ZhB?"6@`NNN?N 7H ^Fabric Finishing0   P ZTL?"6@`NNN?NP 7 UCutting0  ' P ZU?"6@`NNN?ND;  _Garment Finishing0   P Z`_?"6@`NNN?NP; TSewing0  2 P Z i?"6@`NNN?NPHZ jClothing Findings Production0  " P Zr?"6@`NNN?NDY  Z Retail Sales 0   " P ZHrIO?"0@NNN?NV D " P ZHfIO?"0@NNN?N D" P  `G*HeIC?"0@NNN?N N " P  `G*HIC?"0@NNN?NV N  P  `GGHIG?"0@NNN?NZ  P  fZGHI?"0@NNN?ND P  `G HI ?"0@NNN?N7 P  fG%HI%?"0@NNN?N  " P  `G)HfI?"0@NNN?N 4 " P  `G)HrI?"0@NNN?NV 4  P  `GHI?"0@NNN?N;H P 0޽h ?` P PP P PP PPP P PPPPPPPPPPP PPP PPP PPP PPP 3ff~80___PPT10.ɱ~0   0 0(  x  c $H  /  H  x  c $ěH  ` H  H  0޽h ? 3ff~80___PPT10.׉$  0 `$(  r  S H M }  H  r  S H ; ` H  H  0޽h ? 3ff~80___PPT10.n$  0 p$(  r  S H M }  H  r  S XH ; ` H  H  0޽h ? 3ff~80___PPT10.`հn  0 (  x  c $E M }  E    ZE ?"6@`NNN?N_ TPRODUCER 0     ZXE ?"6@`NNN?N_ TPRODUCER 0     ZE ?"6@`NNN?N _ TPRODUCER 0     Z  c $hp4 @  R  2Overproduction - No production without demand, visibility in operations Waiting Time - Setup reduction, small simple machines, reliable suppliers Transport - Right product to right place Processing - Smooth production flow, prevent stoppages and bottlenecks, Total Productive Maintenance (TPM) Inventory - More frequent deliveries, smaller order quantities, JIT supply Product Defects - Right the first time! Overproduction - No production without demand, visibility in operations Waiting Time - Setup reduction, small simple machines, reliable suppliers Transport - Right product to right place Processing - Smooth production flow, prevent stoppages and bottlenecks, Total Productive Maintenance (TPM) Inventory - More frequent deliveries, smaller order quantities, JIT supply Product Defects - Right the first time! b3A9A A=A AA A`A AAAAAA9A A=A AA A`A AAAAA  ) H  0޽h ? ̙3380___PPT10.$r_<eI00J jM loP ==i?SA_;o3\s0\sw0q{} Z @ eE}k1/( <  http://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatOh+'0T hp   $PowerPoint PresentationAbbasi BebumNetwork mctssjf2104Microsoft PowerPoint@ӥ@B}@#GSg  )'    """)))UUUMMMBBB999|PP3f333f3333f3ffffff3f̙3ff333f333333333f33333333f33f3ff3f3f3f3333f33̙33333f333333f3333f3ffffff3f33ff3f3f3f3fff3ffffffffff3ffff̙fff3fffff3fff333f3f3ff3ff33f̙̙3̙ff̙̙̙3f̙3f333f3333f3ffffff3f̙3f3f3f333f3333f3ffffff3f̙3f3ffffffffff!___www``LMEM4'A x(xKʦ """)))UUUMMMBBB999|PP3f3333f333ff3fffff3f3f̙f3333f3333333333f3333333f3f33ff3f3f3f3333f3333333f3̙33333f333ff3ffffff3f33f3ff3f3f3ffff3fffffffff3fffffff3f̙ffff3ff333f3ff33fff33f3ff̙3f3f3333f333ff3fffff̙̙3̙f̙̙̙3f̙3f3f3333f333ff3fffff3f3f̙3ffffffffff!___www޶m޶mCmnCCCCCCmCmm޶mmmCCsmmmmmJmmmsDmsKE#C#EoKJEoK=KnK$EJsgDnKDnmgmCmmCg>mmhCCCmnnhgDmCmgggmCnnDCmmCmݒmnmmCgC޼޽ng޼޶mn޶޶mCn#s޶ذ޼ݶnDmCL#KذݯޙmmJ#޶޼޶fICmmmgn׶׶׶mCCmm޶hض޼mBmgh؎hCmCEhh޼ލDgfCnDgmnnt```````````````````````````````nn޽CntSL޼```````````````````ޒCCDSut`````````````````````````````KLuLu`````````````````````````````````<Kuuu````CDuLutmDLuLutttLtLKLLLotuttm"EuLML``m#KL$t```````````````````````````````````````````````````C"sDDKK````````````````````````````````ICott#n`````````````````````````````````````CKKoKK`````````````````````````````````````````````````````nDKotuK"```````RLu#DJtutomnntKCCJmCJ"CmmmCCCCCCCC!ICBCC```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````agag````a``a``a`hEhEh`a`aaahngnganDnDaahhggg``a``a```````a`a`a`a`a`aRoot EntrydO)C@PicturesCurrent User8SummaryInformation(U     ՜.+,D՜.+,d    On-screen ShowWLIC (UMIST){ ArialTimes New Roman WingdingsArial Unicode MSNetworkNETWORK SEGMENTATIONLEARNING OBJECTIVESCUSTOMER SEGMENTATIONTARGETED PRODUCT OFFERNETWORK SEGMENTATIONTHE PRODUCT LIFECYCLE THEORYPRODUCT SEGMENTATIONELIMINATE WASTE!RESPONSIVE OPERATIONS STRATEGIESCHANNELS TO MARKET (B2B)CHANNELS TO MARKET (B2C)RETAIL FORMATSTHE FOCUSED OPERATIONNETWORK VS. NETWORKHOW TO GO AHEAD AND STAY AHEAD  Fonts UsedDesign Template Slide TitlesH 8@ _PID_HLINKSAchttp://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatherette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN _W0mctssjf2mctssjf2 _l0mctssjf2mctssjf2  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~      Root EntrydO)($@PicturesCurrent User8SummaryInformation(UPowerPoint Document( {DocumentSummaryInformation8herette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.uk/imgres?imgurl=http://www.couturecandy.com/images/stylists/designer-week/1027-heatherette.jpg&imgrefurl=http://www.couturecandy.com/item-week2.htm&h=541&w=297&sz=59&hl=en&start=56&um=1&tbnid=dIveq1fiw38_vM:&tbnh=132&tbnw=72&prev=/images%3Fq%3D%2Bclothing%2Bfashion%2Bindustry%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN/ 00DArialUnicode MSTT\Q ܖx: 0ܖ"DTimes New RomanTT\Q ܖx: 0ܖ DWingdingsRomanTT\Q ܖx: 0ܖ0DArial Unicode MST\Q ܖx: 0ܖ"@0.  @n?" dd@  @@``_@,whoosh.wav.WAV 10103RIFFWAVEfmt ++data~~~~~~~~~~~~~~~~~~~~~~~~~~~|||~~~~~zvtvxz|~zvrnlrv||vtrpptz~|xvtv|~~zxvvvz|~xrlhntzzvrrpprrx~|j[QU_|bICCYn[ICY~zlnh]_r|]SUSSjz|x__l~v_]drnUb|nfd_]d]5=rrnj]jz~lMldrx[[_f|YQfWK_xh[zx[CIjzxxdSQz|_fI9WӹM;QnvK;OUx~xj]]YS~ɵlM?plM;CGpٵ[)Kh|% %;xtKQS]ɖbGr|lSnvz~nfS[nëx;Az=+AYݻ|=/1r_ ?|潄W5/Czãf)/pvbMQr|O=OtjdhjlG?G_ɊK3לdQCMppW;1SŷAMz/#?bx͖SAM[hvhYp~~zrvt[]ptWOUtxxd]v~vvxzd_xzh_nrSQltbdp~_lrQ_l][tf]W]~hWfp|fWhnhbU[hzlSCWbYbnxpdhjvjM9Ot]GQ[dpp~hhhdpx~xh]Yntnrp]dlvjQMb|vdjpzxzztljr||_[r~~jb_j|z|xpp~~v]Wh||zx|x|zzndhpxr]Yfntzjl|z||~vppnrzphrxz|~|xtrjjtv~~vz|z||xrrv~xrprtz|||vzxvx|xtx~~~~~~~zxxxx|zxz~~~rrz~|xz~~|vtx|zxz|~~~||zx|||~~zz|zz~~~~|~~||~~||zz|~||z~~~~zxzz|~~~~|~~~|~||~~~~~~~~~~~~~|||~~~~~~~~~~~~~||~~||~||~~~~|||~~~~||||~~~~~~||||~~~~~~~~~~~|~~~~|zz~~~~~~~||||~~||~~~~~|||~~~~~|||~|~|~~~~|z|~~~~~~~|||~~~~~~~~||~~~~~~~~ JB`I O< t  +*,#< =)>*?CD'^_ijk m suwJ|}~?b$ eQ\` T $R${g[`g +  0e0e     A@ A5% 8c8c     ?1 d0u0@Ty2 NP'p<'pA)BCD|E||s " 0e@        @ABC DEEFGHIJK5%LMNOPQRSTUWYZ[ \]^_ `abN E5%  N E5%  N F   5%    !"?N@ABC DEFFGHIJK5%LMNOPQRSTUWYZ[ \]^_ `abPp333)))@8IJ+ʚ;t3ʚ; g42d2d~Q x: 0bppp@ <4!d!d  0T8Q <4dddd  0T8Q <4BdBd  0T8Q 80___PPT10 pp? %O =tKNETWORK SEGMENTATION*  L A focused approach to value creation '' ' MLEARNING OBJECTIVES  & to understand the value of segmentation in a focused operations strategy & to understand the value of targeted product offers~~ ~ NCUSTOMER SEGMENTATION  The perception of value is distinct to the particular customer The value of the customer to the firm Transaction customers vs. Relationship customers Trade-off between effectiveness and efficiency6e1/e1/  wTARGETED PRODUCT OFFER  ?Product Price Price Promotion People Process Physical Evidence  @ tNETWORK SEGMENTATION   }$THE PRODUCT LIFECYCLE THEORY   { PRODUCT SEGMENTATION  Commodities Basic products Long lifecycle Focus on waste reduction Fashion products Seasonal or short-season products Short-life cycle Focus on production flexibility and responsiveness f 8f 8f    'ELIMINATE WASTE  Eliminate overproduction Minimise waiting time Right product to right place Efficient processing Standardised process Operations focus Inventory control Zero defects neZ&Z ZN@@@&@@@@  ( RESPONSIVE OPERATIONS STRATEGIES ! Rapid replenishment Just-in-Time Organisational agility Postponement Mixed Supply Base Pareto curve approach Base and surge demandT$, $ ,  +CHANNELS TO MARKET (B2B)   *CHANNELS TO MARKET (B2C)   sRETAIL FORMATS  |Specialist independents Value retailers Department stores Boutiques Catalogue retailers Factory outlets e-tailers Franchise&i     ~"THE FOCUSED OPERATION   uNETWORK VS. NETWORK   _HOW TO GO AHEAD AND STAY AHEAD  Focus on core capabilities Targeted production strategies Discriminate between customers and sales channels Understand relationship between supply and demand Align people around the vision Closer working relations between functions Closer working relations with supply chain partners<:d~:d~  /8o  rllG1